Crafty Fox Talks, Part 1: Blogging and Social Media

This week I attended my first Crafty Fox Talk, held at Moo’s rather funky offices in Shoreditch.

Possibly the worst crowd shot I've ever taken

Possibly the worst crowd shot I’ve ever taken

This time the talks were around blogging, social media and events with brilliant speakers Tilly of Tilly and The Buttons, Zoe Arch of Craft Candy, and Jo Robinson of HAM.


Everything from Pinterest and Vine, to blogging and Twitter, to trade fairs and pop up shops was covered and I came away with copious notes and a few lovely new contacts.

I wrote so much down in fact that I’ll focus on blogging and social media tips here, and save the events for later!

The Pinterest tips from Craft Candy (who grew their Pinterest followers from 1.5k to 45k in one year!) were particularly interesting,

So, without further ado, here are some of the top social media tips from the pro’s:


  • Decide how regularly you’ll post and stick to it. Don’t feel you need to bombard people every day.
  • Be sociable. Visit similar blogs and leave comments, be supportive of your network.
  • Stick to a schedule more easily by having regular topics/themes to cover.
  • Use apps like Buffer to help regulate your posts.


  • Ask questions, talk to your followers and build a community.
  • Crowdsource opinions and information so you know what your followers want.
  • Be yourself! If you just use your account to drum up business, people will soon lose interest.

Vine and Instagram

  • Use Vine and Instagram videos to show (very) short how-to tutorials or give a tour of your workspace.
  • Turn Vines into animated gifs for use in emails, Pinterest and blog posts.
  • Reinforce your brand through Instagram. For example, HAM only posts pictures in black and white to keep inline with their overall look and feel.


  • Hashtags don’t work on Pinterest, but SEO does! Use your profile, board titles and image descriptions shrewdly and get Google working for you.
  • Don’t pin everything in one go, and be aware of when your audience will be online.
  • Use the location boards. They work well for pinning from workshops, markets, shops, etc to show where they’re located.
  • Promote your own products/services within suitable boards, rather than a dedicated board just for your work.
  • Interact with your followers. Leave comments, reply to comments – be social!


What brilliant advice eh?

After the talks, there was time for drinks, nibbles and mingling with the wonderful community of designer/makers. It was so nice to meet people in the same boat who are just starting out. Everyone was really friendly and supportive of each other – and there was a lot of business card swapping!


Keep an eye out next week for Crafty Fox Talks, Part 2: Events!


Jen Wright

Jen Wright

Letterpress printer, maker and freelance writer. I blog about the people and things that inspire me, and that I hope will inspire you.
Jen Wright

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